Unfortunately, we may be a little way away from being able to buy smart Ray-Bans or contact lenses (watch this space: Mojo Vision are working on a pair of AR contact lenses - though unlikely to be commercially available for a good 5 years). Indeed, we have a crime against fashion on our hands at the moment with current, enterprise focused AR glasses and Mixed reality headsets such as Microsoft’s Holo-lens, but the future is bright and we may need to look to AR’s cousin, VR for an insight into things to come.
VR headsets are getting smaller, more affordable and featuring more technology - and this is the direction AR is heading in too. When the world gets AR right, it’s going to take over - it’s just a lot harder to reach that perfect product that people will want to incorporate into their daily lives. Remember, with all XR hardware, we’re still only just getting out of that awkward phase, so prepare for major changes as we make that transition from the antenna brick to the iPhone X. Check out C-NET’s coverage of the new Apple headset rumours and what it means for AR and the Extended Reality (XR) industry as a whole.
Where We Come In
We are at the cusp of AR really kicking off. It is therefore up to companies like The Music Trip to keep trialling and applying it to new things, and the wider XR community of developers, designers, editors, computer modellers and coders to keep refining it until we can eliminate the bezels and clunkiness of this promising tech. Just imagine going to the Superbowl - front row seats in the action and watching the famed half-time show - without even noticing the hardware you are experiencing it through. No laptops, no TV, just total immersion in an experience that wouldn’t be feasible in reality. We will be able to sit with our grandparents in the room through portals, draw collaborative schematics of our plans in thin air and eliminate unnecessary travel, all resulting in a more sustainable existence. Further to this, envisage having no tv, no laptop, no cables to power anything - just software attached to a tiny device. Tech waste at its current scale could be a problem of the past.
If the future seems scary at all, then that’s no bad thing. Every significant technological advancement starts with an element of fear, but we no longer cower at the sight of an automobile or scream when the phones ring, so why be afraid of AR? It’s up to us to make sure its purpose is a positive, life-enhancing one, not the terrifying dystopian future that technophobes have planted in our heads. So join us, and find out more about AR and how we are working with artists and brands as we move into a more digital future.
Want to create some AR for your business? Contact email@example.com to start discussing how AR can change the way your audience experience your brand.