If you’re going to do a live stream, do it properly. Create a set that reflects you and the music you’re performing. This doesn’t have to be a standard stage - if you’re doing a live stream event you’re already veering away from traditional performances so why not take it all the way? Create a set that is nothing like any gig anyone’s been to before and give your viewers a totally unique experience. Whether it's a home-rigged green screen and cool visuals, or a studio stage with a set designed around your album concept - commit to the environment.
3. Consider of the audience experience
When fans tune into a live stream, remember, they’re tuning in for the artist, their music and their brand. So bare this in mind when developing a live stream. Play to your strengths and capture the essence of what people love about you. Ask them in advance: what would your fans like to see? What songs do they want to hear? Perhaps you can include a special feature that allows them to get to know you better. Live streams present opportunities for artists to do something different and build their brand and online presence. To the viewer, it can feel very personal, so take advantage of this and get creative with your set list.
4. Try doing a 360˚ live stream
There's new - and affordable - technology coming out everyday. We recommend 360˚ / VR live streams: they can be achieved on a wide range of budgets and have a huge number of benefits. For starters, audience retention improves by up to 60% primarily because they are in control and can dictate our own experience - it's engaging and really fun to be a part of. In traditionally formatted streams we sit back and watch the show - much like a Netflix - and consequently we feel less like part of the crowd and more like a fly on the wall. The filtered, highly-edited angles that we would never experience in real life feels less live and more ‘produced’. The camera jumps from various distances and angles creating a movie - directed by someone else, and eliminating that exciting feeling of watching something live. Make no mistake, this film-like and more traditional approach to music live streaming is in no way a bad thing - in fact there are several benefits to it. Artists are able to manipulate the media to be more in tune with their creative vision, and they retain the ability to capture abstract angles with easier - and quicker - editing times. It is not, however, the most effective way of keeping your audience engaged.
With 360˚ footage, the camera is far more representative of an actual person’s experience at an event. It provides viewers with a moveable view within 360˚ of footage meaning they have to interact with the content to make sure they don’t miss anything. As a result, they are captivated by the show and constantly discovering new things. They guide their ‘magic window’ to follow you around the space, looking in different directions, choosing which band member to focus on, and importantly, noticing features for themselves. This is an important cue that allows viewers to feel connected and involved with digital media, as these simple actions mimic the natural movements of our every day life.