I often think we take music for granted. It is a reflection of emotion, and uniquely personal to the creator - it is, in my opinion, the key to understanding global cultures. So why is it that we so often limit our music taste to what is in front of us, and why is it that we limit our format of enjoying it to simply our ears? Musicians are rarely just thinking about the melody when they write music, they are waiting for it to feel right, to visually make sense in their minds, to tell a story. Whilst Murray and I were on opposite sides of the World, we were both experiencing the musical phenomenon around us, and internally questioning the boundaries of modern listening.
What if we were to experiment with the way that we experience music?
I contacted Murray a month before my return home with the idea: what if we do more than just listen to music? Remotely, we had both been exploring emerging technologies; I was gaming in VR through friends and Murray had been using binaural sound in his music. Our minds clicked into gear at that moment: what if we combine and apply these technologies specifically to music? What if we were to create and show immersive music experiences that can be used as a tool for understanding, education and encouraging creativity? And so, The Music Trip was born. It is an opportunity for music creators and music lovers alike to expand the way we experience song into a realm of immersion and hyper realness. Instead of just hearing music, let us be in the music, and let that music be extraordinary.
Murray and I met during a hugely developmental stage of our lives armed with our simple love for music. Yet this shared enthusiasm and enjoyment of such a core part of our lives enabled us to stumble upon a hugely complementary bond. We inspire each other to open doors we may have never opened on our own; our personality types encourage effectiveness from one another and our ambition is matched. Efficiency and emotional intelligence; reflexive individuality and commitment. Where one of us lacks, the other excels. The Music Trip was born out of our shared devotion to creating a more exciting musical space, however our team synergy surpasses that of simply business partners. While we started in events with the aim to bring XR technology and the existing experiences to musical audiences, our enthusiasm and devotation to the cause meant we branched into media production to fill the gap in the market we found ourselves staring at.
We hope one day all musicians around the world see what we see in the potential of immersive media like VR music videos. We welcome all people who want to learn more about what we do; whether it's questions, quote enquiries or simply for a chat. Get in touch! Our virtual door is always open.